RIM to Developers: “If your Blackberry 10 App isn’t successful, we’ll pay you $10,000”
- Posted by Tech Insidr
- on May 2nd, 2012
Yesterday at “Blackberry Jam” keynote in Orlando, Research in Motion made a bold guarantee to developers. They are now guaranteeing that developers will make $10,000 in the first year or RIM will cover the difference.
I think most industry observers have accepted that a healthy app ecosystem is really a vital ingredient for a successful mobile platform. By incentivizing developers with cold hard cash, RIM is taking a different strategy than other incumbents like Apple and Google. Developers with scarce resources might not be likely to port their app to an entirely new OS, but a $10,000 guarantee could definitely change that decision process.
There are some strings attached to the deal: the app must be “quality certified” and it must generate $1,000 in the first year to quality.
All in all, I think this move shows just how desperate Research in Motion ($RIMM) is to lure new developers to their platform. Most developers have already written off RIM as a lost cause, but some creative financial incentives could change that.
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Rob a.k.a. Techinsidr has been trading stocks and following the stock market since 1997. He formerly worked at Intel Corporation in a Financial Analyst role, responsible for overseeing an annual budget of $160M... More »