Amazon Isn’t Too Worried About Profitability…

Amazon has a knack for using packages that are 10 times the size of the actual product, but this example really takes the cake.

Seriously..?

Tara ordered 2 valve caps from Amazon and received a package that was at least 1 foot wide and 2 feet deep. Don’t you think that is a bit excessive?

“Why do they not have envelopes to use?” she asked.

I’m sure Amazon investors are wondering the same thing.

Although this post carries a somewhat humorous tone, rising shipping costs remain a legitimate concern for Amazon.com, who recently disappointed investors with less-than-stellar Q4 results yesterday.

Going forward, Amazon needs to re-think their “one size fits all” packaging philosophy if they want to improve their profit margins and long-term profitability.

HT Consumerist


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